01 / Commercial foundation
Research before investment
Assess catalogue quality, search visibility, pricing, inventory, seasonality and account structure before committing more advertising budget.
Selected work · Amazon growth
Growth is built across the whole business.
An evidence-led selection of account growth stories across profitability, organic visibility, conversion and seasonal performance. Each engagement starts with the commercial problem—not a predetermined tactic.
4Detailed account case studies
5Categories tracked during Prime Day
Commerce × TechnologyOne connected operating approach
How we approach growth
Diagnose the constraint. Build the system. Measure the outcome.
These examples show different starting points and different solutions. Some required stronger listing and creative fundamentals; others needed a profitability-led PPC structure, better organic contribution or preparation for a high-demand event. Results shown are drawn from the supplied account case-study materials and are not guarantees of future performance.
02 / Connected execution
Make the customer journey work
Align SEO, listing content, creative, conversion and PPC so paid traffic supports a stronger marketplace proposition.
03 / Sustainable performance
Measure commercial quality
Look beyond a single metric. Use blended ROAS, TACOS, conversion, organic contribution, sales and operational readiness to guide decisions.
Account case studies
Different challenges. A strategy built around each one.
Case 01 / Kitchen utensils · Amazon Germany · January–September 2026
A €628K+ growth story—built before scaling PPC.
The brand came to Stravian in January 2026 with a clear objective: grow sales while building a profitable, sustainable Amazon business. Rather than immediately increasing advertising, the work began with a 360° assessment of the account and its commercial foundations.
€628K+Ordered product sales, YTD to 23 September 2026
4.8×Blended ROAS reported for the period
37,325Units ordered
34,029Total order items
The challenge
A relatively young account needed to grow without relying on higher spend alone. Listing quality, German-market pricing, SEO opportunities, inventory forecasting, seasonality and PPC structure all influenced the account’s ability to scale.
What Stravian changed
- Diagnosed the whole account: reviewed brand and account status, catalogue quality, SEO, marketplace pricing, PPC efficiency, demand patterns, inventory and profitability.
- Strengthened the foundation: improved listing quality, identified SEO opportunities, reviewed pricing competitiveness and introduced inventory planning and forecasting.
- Built a commercial PPC roadmap: aligned product priorities, search demand, seasonality, budget allocation, campaign structure, bids and keywords with profitability goals.
- Measured the signal: first sales signals appeared around three weeks after the new PPC structure went live; March was the account’s seasonal peak, after which the focus remained on performance beyond seasonality.
Outcome and lesson
By the reported year-to-date snapshot, the account had generated more than €628K in ordered product sales at 4.8× blended ROAS. The central lesson: advertising is more scalable when listing quality, pricing and inventory are ready to support the demand it creates.
Full case study available on request
Case 02 / Health & daily supplements · Amazon · January–September 2026
From 2.9× to a 7.3× peak blended ROAS.
This engagement focused on building a profitable growth engine while maintaining momentum. The account’s 2025 baseline was 2.9× blended ROAS, with campaign-structure, indexing and image-quality gaps identified as part of the opportunity.
2.9× → 7.3×Blended ROAS: 2025 baseline to June 2026 peak
6.6×September blended ROAS reported in the case study
3.5×+Client target blended ROAS benchmark
The challenge
The goal was not simply to drive more revenue. Investment needed to be managed against a clear blended ROAS benchmark while improving discoverability and making growth less dependent on advertising.
What Stravian changed
- Started with research: keyword and market research, product and competitor analysis, listing opportunity identification and search-term exploration.
- Used AI-assisted research thoughtfully: explored how AI workflows could accelerate discovery while retaining specialist judgement for prioritisation and execution.
- Improved the fundamentals: aligned listings with relevant keywords and shopper intent, strengthened SEO and indexing, and reviewed product imagery.
- Rebuilt PPC around the year: refined product priorities, campaign structure, keyword research, budget allocation and bid management, with seasonal planning for events such as Prime Day.
- Optimised to the business: tracked blended ROAS and the account’s wider commercial trajectory rather than reacting to every short-term fluctuation.
Outcome and lesson
Blended ROAS increased from a 2.9× 2025 baseline to a 7.3× peak in June 2026, and the case study reports 6.6× for September. The takeaway is to build the research, listing and measurement foundation first, then scale advertising within agreed commercial guardrails.
Full case study available on request
Case 03 / Newly launched baby products · Amazon · January–September 2026
From growth investment to stronger profitability.
The brand had a good 2025 foundation and wanted to push growth further. The challenge was balancing organic ranking, conversion, competition and seasonality without letting the cost of growth erode profitability.
27% → 11%TACOS, January to September 2026
10–11%TACOS maintained through June–September
SeptemberLowest reported TACOS level in the journey
The challenge
Poor rankings, established competitors, low conversion and seasonal demand created a difficult trade-off. A seemingly healthy PPC ACOS could still conceal weak organic contribution and an expensive growth engine.
What Stravian changed
- Reframed the brand story: clarified the product proposition and strengthened communication against larger competitors.
- Refreshed creative and listings: focused on customer understanding, visual presentation and conversion rather than traffic alone.
- Aligned SEO: built content around a long-term keyword strategy and stronger organic visibility.
- Sequenced investment deliberately: accepted higher TACOS during the first three months while the account was being repositioned, then optimised efficiency as organic traction strengthened.
- Used total-account economics: treated TACOS and organic contribution as important signals alongside advertising metrics.
Outcome and lesson
TACOS fell from 27% in January to 11% in September, with 10–11% maintained from June through September. The source case study also reports the highest profits since Stravian began managing the account. The lesson: a planned investment phase can make sense when the objective and guardrails are clear—and efficiency is measured at account level.
Full case study available on request
Case 04 / Pet care · Onboarded May 2026 · Results through August 2026
From traffic to conversion: a creative-led growth story.
The account did not simply need more PPC. In a highly visual category, the listing experience and creative formats were limiting the brand’s ability to turn discovery into purchases. Stravian widened the brief from campaign optimisation to the full customer journey.
0.58% → 0.95%Click-through rate, May baseline to August
11.3% → 17.7%Conversion rate, May to August
+20%Month-on-month sales growth reported
+63.8%Relative CTR lift from May to August
The challenge
PPC performance was acceptable, but the account lacked headline and video advertising formats. The customer journey needed stronger visual communication, clearer product benefits and content aligned with search intent.
What Stravian changed
- Creative reset: introduced refreshed listing images, video assets and supporting banners.
- Strengthened the brand narrative: improved positioning, benefit communication, visual hierarchy and A+ content.
- Aligned SEO and content: connected keyword relevance and indexing with the product story customers saw on the detail page.
- Expanded PPC creative: used video and headline/brand formats to give advertising more ways to communicate.
- Optimised the funnel: reviewed engagement and conversion together so the team could distinguish traffic-generation issues from conversion friction.
Outcome and lesson
CTR increased from 0.58% to 0.95%, conversion rate rose from 11.3% to 17.7%, and the source case study reports 20% month-on-month sales growth. The lesson: PPC can amplify a strong commercial foundation, but it cannot substitute for a persuasive product page and a coherent customer journey.
Full case study available on request
Seasonal performance
Prime Day 2026: preparation translated into measurable uplift.
Across Stravian-managed accounts, the 6–7 October 2026 event produced a reported average sales uplift of 93% across five categories versus the preceding baseline. Results varied by category, with kitchen leading the portfolio.
Portfolio snapshot / 6–7 October 2026
+93%Average sales uplift across five categories
+170%Kitchen
+95%Electronics
+80%Health supplements
+72%Home appliances
+48%Clothing
What supported the event
- Inventory planned in advance: forecasting and stock preparation helped position products for the demand window.
- PPC pre-positioned: budgets and bids were raised ahead of the event rather than only after the surge began.
- Listings made deal-ready: pricing, deal visibility and product-page readiness were prepared to convert arriving traffic.
- Live monitoring: accounts were watched across the two days and adjusted as performance evolved.
- Post-event follow-through: stock cover, budget pacing and conversion remained part of the operating plan beyond the peak.
What the numbers mean
The reported category uplifts were +170% for kitchen, +95% for electronics, +80% for health supplements, +72% for home appliances and +48% for clothing. The supplied report also includes Seller Central month-to-date snapshots dated 11 October 2026; those are account-level MTD snapshots, not the source of the category uplift percentages.
Important context: these are reported sales uplifts versus the preceding baseline during a short promotional event. They should not be interpreted as guaranteed, sustained or directly comparable long-term growth rates.
Prime Day 2026 performance brief available on request
What these engagements demonstrate
Growth is rarely one lever.
Build
Research the market, strengthen listings, improve content and prepare inventory before pushing harder on spend.
Grow
Use SEO, creative, PPC and conversion as a connected system, guided by account-specific goals.
Protect
Track blended ROAS, TACOS, stock readiness and commercial outcomes to balance opportunity with risk.
Start with the commercial question
Where is your Amazon business losing momentum?
We can assess the current position, identify the constraint and prioritise the next steps across advertising, organic growth, catalogue, pricing and operations.
Book a strategy conversation →